Semi Retired - Owner/Publisher of TheGuide4u.com a community website for Virginia Beach

• Created a top ranking website to promote Virginia Beach and it's exceptional businesses, lifestyle and people.

• Designed and painted a cross walk for VA Beach. Pic 7.

• I created the logo and background stage images for the play "A Cut Above" that premiered at the Zeiders American Dream Theater in Town Center in Virginia Beach on Oct. 6, 2022. Play and images. 

Marketing Director for FinFit in Virginia Beach
272 Bendix Rd, Virginia Beach, VA 23452

• Created/coded websites to rank high on Google to engage new customers and increase revenue.

• Crated marketing campaigns including email, telemarketing, social media, direct mail and client engagement promotions for product awareness.

• Reported weekly and monthly on campain goals and statistics.

• Created and worked with IT to implement a Business Partners web based platform to incentify our partners and promote our business.

Creative Services Marketing Program Manager
AOPA Aircraft Owners & Pilots Association
421 Aviation Way, Frederick, MD. 21701, www.AOPA.org

• I am responsible for all AOPA email marketing communications to a 400,000+ member base and a 1,000,000+ acquisition base. I develop, create and deploy 1,300+ emails totaling 24,000,000+ emails delivered each year. Examples of emails and reporting.

• I also oversee an additional 300+ projects consisting of direct mail, Facebook and social media marketing, web pages, print ads, web banner advertisements and reporting on these efforts.

• I have decreased email marketing expenses while increasing response rates and reporting for AOPA.

• I have increased email open, click, and response rates through A/B subject line and creative/art testing.

Marketing Fundraising Manager
AOPA Aircraft Owners & Pilots Association
421 Aviation Way, Frederick, MD. 21701, www.AOPA.org

• I oversaw all AOPA Fundraising Marketing.

• Coordinated, scheduled and supervised all marketing campaigns and budgets for The AOPA Foundation Inc., The Air Safety Foundation, General Aviation Serves America, and the AOPA Political Action Committee.

• Created campaigns with advertising agency (MRM Worldwide) and monitored, and reported on all campaigns for direct mail, telemarketing, website, and e-mail efforts.

• Tracked all marketing expenses and revenue (net and gross) and response results on a weekly basis.

• Approved, coded and submitted invoices to Accounting. Coded all efforts for accounting fundraising splits.

• Extensive Excel and Database usage. Created criteria and pulled data for all efforts.

• My Marketing Team generated more revenue in 2009 than any previous year for AOPA, through “Engagement” and “Cause Marketing” at its best.

• Oversaw, responded and resolved all member complaints concerning fundraising efforts.

Marketing Manager/Art Director
Hunter Company of West Virginia
471 B& O Overpass Road, Hedgesville, WV. 25427

• Originated and created all of the Hunter Companies marketing, including: copywriting, websites, newspaper and magazine ads, brochures, TV commercials, mailer pieces, e-mailers, billboards, radio ads and internet marketing.

• In a down real estate market I implemented a three week marketing plan including newspaper, radio and TV advertising to promote our 20 plus acre property Bluffs on the Potomac. I had a budget of approximately $200,000, our sales totaled over three million dollars. With good marketing, great sales professionals and teamwork anything is possible.

• Coordinated and scheduled all marketing plans, sales, and events with sales managers.

• Interviewed and video taped clients at sales events, edit video and upload to website.

• Purchased targeted mailing lists, negotiated and contracted vendors for: printing, trade shows and all media advertising.

• Tracked all marketing costs verses ad response results on a weekly basis. Extensive Excel, Sales Force, and Access
Database usage. Backed-up Small Business Server. Overssaw Cisco Call Manager, and pulled reports.

• I increased all leads 34.9%, with a 10% decrease in costs from 2005-2008.

• Trade shows: Reserved space, Set-up exhibits, and obtained potential clients.

• Supervised Call Center, "Telemarketing Department", purchased mail and call lists. Created campaigns and tracked results.

Von Hoffmann Graphics
Electronic Technical Rep./Customer Service
Von Hoffmann Printing, 200 Monroe Ave, Frederick MD. 21

• Reviewed all electronic media on PC & MAC/OSX platforms.

• Web site creation and execution.

• Meeting/Advising with clients to prepare print ready files.

• Working with Sales Teams to secure new clients.

• Training new personnel, writing and implementing procedures, working with vendors (hardware & software), and solving client electronic file problems.

• Project Management - Communicate changes and progress; Complete projects on time and budget.

• Technical Skills – I attended monthly courses provided by Von Hoffmann to build software knowledge and technical skills, I then shared this expertise with others.